Executive Leadership
Proven Expertise Behind Every Vehicle
Our executive leadership team brings decades of direct engineering, manufacturing, logistics, and market development experience from global industry leaders.
Sanjay Kopay
Supplier Quality & OEM Operations
With nearly three decades in golf cart engineering and OEM operations, Sanjay began his career in 1996 leading Supplier Quality at E-Z-GO Textron, advancing to Vice President of Genuine Parts & Accessories. He later directed consumer vehicle divisions at Club Car, leading the development and global market launch of premium personal transportation lines. His leadership ensures Atlas vehicles adhere to strict quality control, reliable component sourcing, and rigorous structural integrity.
Mark Messick
Product Innovation & Engineering
Mark’s career in electric vehicle product management spans decades of user-focused innovation. Starting in customer technical service at E-Z-GO, he spearheaded key industry accessories and high-demand platform enhancements before serving as Senior Product Manager at Club Car. At Atlas, Mark oversees product architecture, ensuring every component—from ergonomic seating to high-definition digital interfaces—is engineered for longevity, operator comfort, and seamless maintenance.
Jake Guinn
Commercial Growth & Distribution
With 16+ years of international sales strategy and aftermarket parts expansion, Jake previously led business growth initiatives at E-Z-GO, Nivel Parts & Manufacturing, Tomberlin USA, and Star EV. His deep understanding of global market demand, commercial fleet requirements, and dealer support infrastructure ensures Atlas distributors receive complete technical documentation, prompt technical service, and sustainable inventory logistics.
Aaron Gouldie
Aftermarket & Retail Systems
Raised around electric vehicle dealerships and custom fleet operations, Aaron founded Golf Cart King and established MODZ, a premier global aftermarket accessories brand supplied to thousands of dealers nationwide. His extensive knowledge of consumer customization, direct technical feedback, and digital diagnostic integration gives Atlas a decisive competitive advantage in modern vehicle design.
Landon Wisser
Brand Strategy & Digital Technology
Bringing tech sector scalability and over a decade of electric mobility branding experience, Landon played a pivotal role in establishing top-tier digital retail platforms across the golf cart sector. At Atlas, he leads brand positioning, international channel marketing, and customer engagement technology to support worldwide brand recognition and distributor sales support.
Eli Beeson
Luxury Fleet & Hospitality Operations
With 14+ years in golf enterprise management and executive roles at luxury manufacturer Garia (later acquired by Club Car), Eli possesses comprehensive insight into high-end resort fleets, private club operations, and premium commercial applications. His focus ensures Atlas vehicles deliver refined aesthetics, smooth suspension tuning, and premium cabin comfort.
Dave Simpson
Global Operations & Supply Chain Engineering
Dave brings over 30 years of supply chain expertise, factory operational logistics, and quality engineering. Having served over a decade in senior operational leadership at Club Car, Dave established manufacturing benchmarks for parts availability, operational throughput, and factory quality audits. At Atlas, he oversees global supply chain integrity, containerized delivery systems, and factory assembly precision.
